2017 Inception Shiraz (apply for an allocation)


2017 Inception Shiraz (formerly our ‘Estate’ Shiraz)

Available on backorder



Due to rescheduling of events and the need to keep wine aside in case the events proceed, we are accepting applications for an allocation of this very popular and highly awarded wine should the events be cancelled due to COVID19.

To be part of the allocation place an order for this wine at zero dollars. NOTE – Select Cellar Door Pick Up in shipping to avoid any freight charge applying. 

When the 2017 Inception becomes available we will contact you to confirm quantity and process payment.

Tasting Notes

Very bright blue fruits and blackberry with dried herbs and a hint of pepper.  Great juicy fruit throughout a very velvety texture and long sweet finish, very balanced.

Origin of Name

When we introduced the Progeny Shiraz and D’Orsa shiraz to our range, it was always our intention to add a “stage” name to the “Estate” shiraz however it has taken some time to agree on that perfect name.

So from the 2012 vintage, the “Estate” Shiraz was called “Inception” meaning the beginning of something or the establishment or starting point of our family business. A very fitting name considering the Estate shiraz is our flagship wine.

Vintage Overview

Quite an incredible season and very similar to the 2012 vintage that has produced trophy winning wines.  We recall in March of 2012 beautiful green paddocks (normally golden colour) and full dams for our first ever Music Festival now fast forward to the 2017 Sanguine Estate Music Festival held in February and it was exactly the same (including a full moon – well nearly full moon).

During 2017 it rained on a fortnightly basis due to the Indian Ocean constantly producing thick cloud bands that travelled from WA dumping large volumes of rain and cooling the centre of Australia taking away the usual heatwaves in January and February. We didn’t get many 40-degree days and when we did, it was usually followed by a cold front.

We went into harvest with the vines in “extremely” good health and very little crop thinning was needed due to the large healthy canopies.  With record yields (up 20% to 30% on our biggest harvest) combined with the cooler conditions it was a very very long harvest with picking finishing in May.  So, for the Shiraz wines, Mark has lots of very different batches to have fun blending with.


We utilize traditional winemaking practices such as small fermentation tanks, natural fermentation (i.e. no yeast additions) and gravity feeding. Whilst this can be quite labour intensive, we believe it ensures the preservation of natural fruit flavours and the Heathcote terrior character. As with all varieties produced at Sanguine Estate, the grapes were destemmed, lightly crushed and then naturally fermented with wild indigenous yeasts in small open fermenters. The wine is then transferred via gravity (to avoid pump shock) to predominantly French oak barriques (approximately 10% new) and left to mature for approximately 18 months.

100% Shiraz


  • Placed 7th best wine overall at Winestate’s 2019 Mainfreight World’s Greatest Syrah & Shiraz Challenge.
  • Winestate’s 2019 Mainfreight World’s Greatest Syrah & Shiraz Challenge. 5 Stars (Gold Medal), best Shiraz in the “$40 to $45” category
  • Wine Showcase Magazine 2019 – Gold Medal
  • ANZ Boutique Wine Show 2019 – Gold Medal
  • RASQ Mediterranean Challenge and Wine Show Results 2019 – Gold Medal
  • The Real Review – Ranked 2nd of 21 Heathcote Shiraz and Silver Medal
  • 2019 Victorian Wine Show – Gold Award
  • 2021 Halliday Wine Companion Awards – 96 points – Gold Medal


Click on images to view recipes

Additional information

Weight 1.3 kg